Market Message Fit

Does your message fit the market?

Positive is proud to launch a new service which enables start-ups to ensure that they are differentiated in their market place. Our research, available here, tells us:

• 61% of UK startups surveyed rank lowest for message clarity
• 68% of UK startups are unreadable by LLMs
• Lack of clarity is a problem across startups regardless of investment round – pre-seed, seed, Series A, Series B, and beyond.