Xydus is a digital identity verification firm provider of work-related digital services including facial recognition and biometrics for employees, job leavers and job seekers.
COVID-19 boosted the need for digital identities helping Xydus enter hypergrowth, increasing revenues 600% in one year and propelling the UK company to the Deloitte Fast 50 list of rapidly-growing tech star companies. Despite its commercial growth, prior to engaging with Positive, Xydus was almost completely unknown to the media, with only a few sporadic hits in fintech and HR media.
After enlisting Positive, Xydus secured over 60+ top tier media hits in just six months, across a range of verticals and national press. including interviews with The Times, BBC, and Bloomberg.
However, the most impactful campaign was Positive’s multi-pronged approach to highlight ignorance of the UK’s Right to Work Laws…