A Positive Culture. At Positive we play, win and lose together. We’re a close-knit team who think differently.
Our people are our most important asset, so we put them first. We tackle challenges together and celebrate success as a team. And we nurture them to be audacious, tenacious, and creative.
The result? We know tech and we know the media, which is why we consistently secure national and top tier industry coverage day in, day out.
Our ability to track and predict the news has made Positive known in the media. It’s why we’re able to attract the very best journalists from The Times and The Telegraph to The Register, ITPro, Management Today and more to our bi-annual media socials.
A small but mighty team lunch today!
We enjoyed our lunch in the Salutation Pub Hammersmith. Always great fun with the team. 🙌🍛
#teamlunch #lunch #Hammersmith #thaifood #team #Positive #b2btech #techpr
Are you overspending on PR targets that aren't delivering results?
If you're aiming for too many media outlets, you're likely wasting time and money. Instead, focus on a smaller number of high-quality targets that are more likely to be interested in your story.
In our new ebook, "10 secrets to cut PR costs," we'll show you how to:
1. Identify the right PR targets for your business
2. Craft compelling pitches that resonate with your target media
3. Build relationships with key media contacts
4. Measure the results of your PR campaigns
Read more here:https://www.positivemarketing.com/10-secrets-to-cut-pr-costs/ 🙌
#PR #marketing #business #AI #PR #change #techPR #10waystocutPRcosts #PRstrategy #agency #pragency #media #b2btech #techpr
We’re thrilled to announce some fantastic news! Positive has been awarded a Product Media Relations Sabre Award by PRovoke Media! 🙌🎉
This prestigious award recognises our outstanding work in generating positive media coverage and building brand awareness for our work with AI hiring platform HireVue, leaders in human potential intelligence. It's a true testament to the incredible efforts and dedication of our entire team.
Since commencing our partnership in February 2023, we have secured 60 clippings spanning every HR publication, achieving unprecedented national traction including the Financial Times, The Sunday Times, The Telegraph and more.
#sabreawards #provokemedia #awardwinning #winners #b2btech #AI #AIhiring #Positive #HireVue
Last week, the Positive team headed down to Riverside Studios to brainstorm, connect, and grow as a team!
Our away day was filled with productive client discussions, inspiring mission and values reflections, and engaging workshops.
Here's a glimpse! 🙌
#Positive #Positiveawayday #awayday #team #PR #b2btechpr #Hammersmith #riversidestudios
Our client's insights were featured in a BBC piece about a series of IT glitches we’ve seen over the last week in the retail sector.
He discusses the impact these issues can have on businesses as they increasingly rely on tech.
Always amazing to secure national coverage for our clients, give it a read here🙌: https://www.bbc.co.uk/news/technology-68628348
#BBC #BBCNews #coverage #client #mcdonalds #greggs #digitaltransactions #retail #b2btech #b2btechpr
Imagine a steady stream of qualified leads coming your way. Our lead gen services can make it a reality.
Check out our updated website at positivemarketing.com 🙌
#b2btech #techpr #services #ebook #pr #techpr #ideas #content #comms #leadgen #leadgeneration #websiterevamp #websiterenovation
The European Digital Markets Act (DMA) is a groundbreaking piece of legislation, aimed at making the digital economy fairer and more contestable.
It’s coming into force this month, and Big Tech must comply. The DMA is targeting companies that have a monopoly in the digital market, now referred to as ‘gatekeepers’. You’ll no doubt recognise the names of most of them – Amazon, Apple, Meta, Microsoft and Bytedance (aka TikTok) to name a few. This change will, of course, require careful consideration and planning for all involved.
Read more at positivemarketing.com 🙌
#blog #eu #DMA #Digtialmarketsact #gatekeepers #bigtech #Meta #Amazon #Apple #b2b #tech #techpr #pr
Are you wasting money on media outreach that isn't reaching your target audience?
If you're targeting every media outlet under the sun, you're probably not getting the most out of your PR budget. Instead, you should focus on engaging with the media outlets that are most important to your customers, partners, employees, and even those who govern.
This may mean focusing on technical titles and analysts for a new product launch. Or it could mean running a campaign to nationals and broadcast titles designed to reach the eyes and ears of the Government.
By following the tips in this eBook, you can save money and improve your ROI on PR spending.
Learn more here🙌: https://www.positivemarketing.com/10-secrets-to-cut-pr-costs/
#PR #marketing #business #AI #PR #change #techPR #10waystocutPRcosts #PRstrategy #agency #pragency #media #b2btech #techpr
Happy International Women's Day!🙌🥳✨
Today, we celebrate the incredible women who make up the incredible Positive team.
#internationalwomensday #women #team #Positive #Positiveteam #celebration #PR #techpr #b2btech
We can help! ✨
We offer a range of services to turn your informative content into engaging eBooks through compelling storytelling and eye-catching visuals.
Check out our updated website at positivemarketing.com 🙌
#b2btech #techpr #services #ebook #pr #techpr #ideas #content #comms #websiterevamp #websiterenovation
Learning on the job is essential, but learning from others is invaluable
Our training programme includes a buddy system, personal development plans, various training and coaching sessions, as well as external courses such as from PRCA.
For example, every Friday we hold Plus Points, where a member of the team presents something new they have learned and want to share with the team. This could be tips and tricks on securing opps in particular publications or TV shows, how to use a new tech product to increase productivity, lessons learned on a client campaign, how to write research releases – and more.
Giving everyone a voice
Whether new to the world of PR and marketing, or with decades of experience, good ideas come from anywhere and anyone. That’s why we hold regular team away days to discuss business ambitions, reflect on PR and marketing challenges, and create new and compelling ideas for clients through ideation workshops.
Check out our most recent away day at Riverside studios
