A Positive Culture. At Positive we play, win and lose together. We’re a close-knit team who think differently.
Our people are our most important asset, so we put them first. We tackle challenges together and celebrate success as a team. And we nurture them to be audacious, tenacious, and creative.
The result? We know tech and we know the media, which is why we consistently secure national and top tier industry coverage day in, day out.
Our ability to track and predict the news has made Positive known in the media. It’s why we’re able to attract the very best journalists from The Times and The Telegraph to The Register, ITPro, Management Today and more to our bi-annual media socials.
Did you know that you can reuse your PR content in a variety of ways to maximize its reach and impact?
Here are a few tips:
Share your press releases on social media and in your email newsletter.
Repurpose your press releases into blog posts, infographics, and videos.
Use your press clippings to create customer testimonials.
Submit your press releases to industry directories and news aggregators.
By recycling your PR content, you can reach a wider audience and generate more leads for your business.
Read more here:https://www.positivemarketing.com/10-secrets-to-cut-pr-costs/ 🙌
#PR #marketing #business #AI #PR #change #techPR #10waystocutPRcosts #PRstrategy #agency #pragency #media #b2btech #techpr
As the UK gears up for the new Government, various sectors have meticulously analysed party promises to understand how potential policy changes might impact their industries. However, for the tech sector, this exercise has proven to be more frustrating than illuminating.
At first glance, the major parties’ manifestos seem to paint a rosy picture for the tech industry. They all claim to champion the UK’s position as a global tech leader, promising investment-friendly regulations and support for research and development.
But upon closer inspection, these commitments appear to be little more than vague platitudes, lacking the substance and specificity that the rapidly evolving tech sector desperately needs.
Read more at positivemarketing.com 🙌
#blog #UKElection2024 #generalection2024 #Government #Tech #TechPR
Sifted discusses how our client Breega has ‘launched a $75m seed fund to invest in African startups.’ Breega is looking to shift the current landscape in Africa, which currently receives less than 1% of the world’s VC funding globally.
Unlike many VCs, Breega will have operations on the ground in Africa and is looking to invest outside of the ‘usual suspects’ in terms of countries, cities and entrepreneurs. 🙌
#Sifted #VC #Breega #africa #arifcafund #News #funding
In the evolving landscape of digital marketing, TikTok has emerged as a powerhouse platform.
While it’s widely recognised for its influence in the B2C sector, TikTok offers significant opportunities for B2B brands as well. Here’s why B2B companies should consider integrating TikTok into their marketing strategies. 🙌
Read more at positivemarketing.com
#blog #b2btech #tech #tiktok #marketing #b2bmarketing #content
The Positive team enjoying our monthly team lunch. 🙌🍔🍺
Always a great time!
#teamsocial #Positive #PositiveMarketing #teambonding #teamlunch #workperks #b2btech
Our deep understanding of the analyst community allows their valuable insights to shape the way the world sees your business.
Check out our services at positivemarketing.com 🙌
#b2btech #techpr #services #ebook #pr #techpr #ideas #content #comms #websiterevamp #websiterenovation
It's great to see The number of people finishing treatment nearly DOUBLED in the past decade. 🙌
If you'd like to learn more about mental health visit Nuffield Trust here: https://www.nuffieldtrust.org.uk/news-item/mental-health-indicator-update?gad_source=1&gclid=CjwKCAjw9IayBhBJEiwAVuc3frT79-P9icXBdmqoj_Yff4SQmq5_J-QSYPZQMK0bKnI3sPax7tRXUBoCAtcQAvD_BwE
#mentalhealthawareness #mentalhealthawarenessweek #mentalhealth #wellbeing #endthestigma #mind #mindfullness #personalgrowth
Learning on the job is essential, but learning from others is invaluable
Our training programme includes a buddy system, personal development plans, various training and coaching sessions, as well as external courses such as from PRCA.
For example, every Friday we hold Plus Points, where a member of the team presents something new they have learned and want to share with the team. This could be tips and tricks on securing opps in particular publications or TV shows, how to use a new tech product to increase productivity, lessons learned on a client campaign, how to write research releases – and more.
Giving everyone a voice
Whether new to the world of PR and marketing, or with decades of experience, good ideas come from anywhere and anyone. That’s why we hold regular team away days to discuss business ambitions, reflect on PR and marketing challenges, and create new and compelling ideas for clients through ideation workshops.
Check out our most recent away day at Riverside studios
