Content Marketing

Positive is an award-winning agency, we understand tech and can articulate what makes yours different.

B2B tech marketing with the power to cut through.

Content is the backbone of B2B tech marketing. It underpins the storytelling we create and pitch as PR people. The phrase ‘Content is king’ is popular for a reason. Content creation is, of course, an important part. So is choosing the right words and media to communicate and make or break your argument.

Speaking with the right people is key, but once you have their attention what do you say? Our team is dedicated to putting your message across clearly. We like simple and we love different.

By investing time and energy to understand your brand, your ethos and your brand’s persona we can keep your brand messaging on point and serve bespoke content which is effective, precise and relevant.

Today’s tech market is full of bright ideas clamouring for space in the noise.

Gaining ‘cut-through’ is the challenge facing every one of our clients. And turning that ‘cut-through’ into leads is critical – we recognise that.

We take the time to get to know every one of our clients’ story, our teams then use our unrivalled industry expertise to break through the noise.

Because we are subject to it too, we never forget the barrage of marketing messages which most tech buyers are subjected to daily. Our campaigns and content are based on solidly differentiated messaging and inspired by the creative world outside of IT.

Our campaigns and content are based on solidly differentiated messaging and inspired by the creative world outside of IT.

Whether it is a show guide for awareness, a webinar presentation to arouse interest, a sales playbook to drive demand, or an executive event to close business, we craft remarkable graphical content and copy that earns attention, cuts through and leads to sales results.

Our diverse team brings expertise in tech, marketing and copywriting to deliver tailored content of genuine value to our clients and the wider market. Most days, we like to add a tad of fun with it too.