Veritas Technologies empowers businesses of all sizes to discover the truth in information—their most important digital asset. Ninety-four percent of Fortune 100 companies rely on Veritas today. Yet, when Veritas approached Positive, it lacked a persuasive narrative to really bring its story to life.
The brief was to rapidly create a Veritas voice in the data governance and information management market across EMEA. Positive adopted a ‘strike’ strategy, an integrated marketing push, to position Veritas as the global thought leader on information management. An extensive research-driven campaign delivered stunningly measurable lead generation results, within just six weeks.