Positive analysed the CommScope research findings for both conferences using a data visualisation tool, PowerBI, to make sense of the overall findings and create interesting data splits which wouldn’t have been possible via traditional analysis methods. In parallel, Positive quickly became adept in the Telecom and networking space, understanding complex technologies such as FDD mid bands, Massive MIMO and Dynamic Spectrum Sharing to put the data findings in the context of the wider industry market.

Positive provided counsel to CommScope as to the most impactful report narrative, driven by the new insights from the survey data, to refine and finalise within the structure of core marketing assets. Positive produced two eight page reports, leveraging both the findings and the technical aspects of the networking space, creating a solid report for sharing with prospective clients. Positive also produced an eye-catching infographic to share top findings from the report and drive engagement with the report.