CommScope is a global network infrastructure provider, which is critical in supporting the world’s best communication networks with its advanced technology. Keen to remain at the forefront of the network arms race, CommScope approached Positive to help it create campaigns which continued the momentum of their successful branded events, the Home Leadership and Wireless Leadership forums.
The challenge was to gain meaningful findings from survey data, harvested at both conferences, to form both a strong campaign narrative and a set of campaign assets with the power to showcase CommScope’s expertise in its highly competitive landscape. Positive was tasked with driving this data-driven narrative and producing content to be used for lead generation and prospect engagement.