The Challenge

CommScope is a global network infrastructure provider, which is critical in supporting the world’s best communication networks with its advanced technology. Keen to remain at the forefront of the network arms race, CommScope approached Positive to help it create campaigns which continued the momentum of their successful branded events, the Home Leadership and Wireless Leadership forums. 

The challenge was to gain meaningful findings from survey data, harvested at both conferences, to form both a strong campaign narrative and a set of campaign assets with the power to showcase CommScope’s expertise in its highly competitive landscape. Positive was tasked with driving this data-driven narrative and producing content to be used for lead generation and prospect engagement.


Our Response

Positive analysed the CommScope research findings for both conferences using a data visualisation tool, PowerBI, to make sense of the overall findings and create interesting data splits which wouldn’t have been possible via traditional analysis methods. In parallel, Positive quickly became adept in the Telecom and networking space, understanding complex technologies such as FDD mid bands, Massive MIMO and Dynamic Spectrum Sharing to put the data findings in the context of the wider industry market.

Positive provided counsel to CommScope as to the most impactful report narrative, driven by the new insights from the survey data, to refine and finalise within the structure of core marketing assets. Positive produced two eight page reports, leveraging both the findings and the technical aspects of the networking space, creating a solid report for sharing with prospective clients. Positive also produced an eye-catching infographic to share top findings from the report and drive engagement with the report.

The Results

Positive worked closely with CommScope to deliver a hard-hitting core eBook asset, infographic and customer presentation, sharing the key findings from business leaders in Telecom and mobile space across EMEA, which would capture both current and potential customers’ attention, generating MQLs for nurture by the sales team.

2 dynamic PowerBI dashboards
2 infographics delivered
2 reports created
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