To stay relevant, competitive, and meet customer demand, organisations need to respond rapidly. This means constantly optimising the customer digital experience.
Optimizely approached Positive to help it create a campaign proving advanced digital businesses need to evolve from simple A/B testing to continuous experimentation that enables new insights.
Positive analysed extensive social networks to gauge the current understanding of experimentation across European prospects. The research team also interviewed ten Optimizely customers, including HelloFresh and MoneySuperMarket, delving into how experimentation works in practice to uncover key pain points. Optimizely then received a creative and differentiated Point of View (POV) for its European campaign.