Challenger banks are not the only worry for the high street banking juggernauts, who are shedding customers, branches and staff. With more than 40 regulations introduced in the financial services (FS) industry since the 2008 financial crisis, compliance and IT teams in larger banks have been competing against time to deliver effective compliance reporting data.
Cutting through and reaching core banking influencers was no easy task. Therefore, a traditional email, PR, or social campaign was not going to directly generate leads. Delphix needed content which was exciting to read, to gain credibility for its point of view, and a customer journey which was easy to measure. For both Positive and Delphix this was uncharted territory, both had to take risks to make it work.