Positive pondered how to take a US scale-up into the European market – the global home of insurance – and have it make an impact immediately. The answer lay in providing the counselling needed to position EIS as a safer bet for the established insurance players, as opposed to insurtech challengers, who are making a lot of noise, raising large amounts and attracting rapid press attention.

While very successful in migrating systems for larger insurers in the US, EIS entered EMEA at a turbulent time for insurers, with issues such as Brexit, data privacy and decades-old pricing structures clouding the industry’s vision.