The business of sales keeps some 190 million companies across the world afloat. Altify, (now Upland Altify) helps coach the next generation of sales and marketing leaders, at the likes of BT and Honeywell, to reach their sales goals through a smart digital sales methodology.
Altify’s technology helps companies like BT, Sage and Honeywell gain more revenue worldwide. Yet, lacking strong PR representation in the UK, and without a Category to differentiate it, Altify found it hard to get its message in front of the right audiences.
Before Positive worked with Altify on its Category creation, Altify led with undifferentiated messaging which presented the company as a ‘Digital Sales Transformation’ business. This did not demonstrate how Altify’s technology solved a very specific problem for businesses, namely how to maximise revenue gained from a customer through creating meaningful, mutually-beneficial relationships with buyers and customers.