Secured over 450 dedicated articles

Positive advised moving away from low-value publications with little reach; focusing instead on striking relationships with national, business and core technology publications. Positive helped Sectigo develop trendjacking commentary, from high-profile hacks and outages to quantum commuting, Positive positioned Sectigo as world-leading commentators on a wide range of cyber security issues. 

As part of an additional campaign to demonstrate the issues Sectigo helps enterprises solve, Positive desk-researched the ‘security status’ of the world’s top travel and banking websites and created infographics illustrating the findings. These were pitched by the Positive team, proactively creating news, rather than just reacting to it. This hitherto unknown research proved fascinating to the fact-obsessed and hype-averse national and business press – gaining coverage in high-value titles.