49.5 million readers across the world

The Challenge

London-born Quantexa, pioneer of the Contextual Decision Intelligence (CDI) category and one of the hottest scale-ups in tech, is in rapid expansion mode. Its proprietary software digs out suspicious and potentially fraudulent behaviours by connecting customers’ internal and external data – something vital in the fight against crimes such as money laundering, loan fraud, tax fraud, and insurance fraud. Aside from helping detect financial crime, Quantexa’s capabilities stretch much further: CDI can also help uncover “hidden” upsell and cross-sell opportunities, making it an important addition to enterprises’ tech stack.

Quantexa reached out to Positive on the back of a strong PR trajectory, and challenged us to take it to the next level: to maintain and grow its reputation among the financial services audience, while also breaking out of the too-tight “anti-fincrime” denomination.

Our Response

We started by introducing Quantexa to the media, both those familiar with it and those who weren’t, with the denomination it prefers: an “advanced data analytics and AI company” instead of “anti-money laundering software”. On the basis of these, we put together trendjacks on everything from the Spring Budget 2021 to cryptocurrency regulation.

The Positive team also set up briefings with key business publications (Wall Street Journal, The Telegraph, The Times) so that they could speak with the CEO. We also helped Quantexa launch a ‘momentum release’, in which we showcased the company’s growth within and outside of financial services. We followed that up with a customer success release, and finally with Quantexa’s big announcement: its $153M fundraise in July 2021.

Not stopping at PR activity, Positive produced for Quantexa a six-episode video series in which the CEO informally chatted to the leaders of Quantexa’s brilliant roster of happy customers.

The Results

The Positive team kept a high cadence of engagement with the media on Quantexa’s behalf. The Series D fundraise got unprecedented results: 28 pieces of coverage in all the top target media. These include nationals such as Bloomberg Radio, Daybreak Europe, the Telegraph, City AM, and Reuters, as well as business-focused publications such as Business Insider, TechMarketView, and UKTN. In addition, Positive stayed true to Quantexa’s core audience with coverage in Finextra, Fintech Futures, and Fintech Global.

In the first 8 months of its engagement, Positive achieved for Quantexa 150 pieces of coverage, and more than doubled its Share of Voice against competitors like Palantir, Oracle and NICE Actimize. Working with Positive, Quantexa saw appearances in media such as Information Age, NS Banking, Tech.Eu, the Daily Express, and Diginomica, proving Positive’s breadth of media knowledge.

Since the start of its engagement with Positive, Quantexa’s media appearances have reached 49.5 million readers across the world.

28 pieces of tier 1 coverage

150 pieces in first 8 months

49.5M readers of media appearances

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