London-born Quantexa, pioneer of the Contextual Decision Intelligence (CDI) category and one of the hottest scale-ups in tech, is in rapid expansion mode. Its proprietary software digs out suspicious and potentially fraudulent behaviours by connecting customers’ internal and external data – something vital in the fight against crimes such as money laundering, loan fraud, tax fraud, and insurance fraud. Aside from helping detect financial crime, Quantexa’s capabilities stretch much further: CDI can also help uncover “hidden” upsell and cross-sell opportunities, making it an important addition to enterprises’ tech stack.
Quantexa reached out to Positive on the back of a strong PR trajectory, and challenged us to take it to the next level: to maintain and grow its reputation among the financial services audience, while also breaking out of the too-tight “anti-fincrime” denomination.