Okta - Positive

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The Challenge

Okta, a leader in the complex and busy IDaaS (Identity Management as a Service) space, approached Positive to help design and deliver an EMEA-wide research campaign, to explore the issues business faces when securing massively distributed workforces as a result of the COVID-19 pandemic. The challenge was to create a confident survey instrument which resulted in strong headlines for PR use, as well as a narrative which was globally relevant and consistent with Okta’s messaging for secure identity management in the post-COVID economy.

Our Response

Positive worked with Okta’s senior marketing team to devise a survey instrument which reached further than the previous year’s study. Looking through the lens of the COVID-19 pandemic, it was important for Okta to have a storyline for the campaign which was aligned with the experiences of enterprise workers, in the context of newly massively distributed workforces.

Working closely with Okta’s team, Positive fully managed the in-field research, analysed the pilot and final data, and crafted a full EMEA-wide narrative for core marketing content assets. With a narrative crafted and approved by Okta, Positive then crafted a number of core marketing assets to be used in-region across multiple EMEA geographies.