Repositioning from cookie to privacy-led


top tier articles


Comments in Evening Standard and City AM


coverage increase (2019/20)

Our challenge

Ogury, the global leader in personified advertising, is focused on building a world of highly effective and sustainable advertising, underpinned by consumer privacy protection. It’s a complicated story, in a complicated space defined by Big Tech dominance.

Ogury approached Positive to help tell its differentiated story, which has relevance to both advertisers and publishers – demonstrating the importance of consumer privacy in an increasingly data-driven world.

Our response

In just the space of a year, Positive has transformed Ogury’s coverage in the UK. Focusing on strong and differentiated thought leadership, Positive has successfully converged Ogury with the publications and influencers that matter in the AdTech space. Conscious that Ogury is NOT just another Adtech player, Positive worked hard to influence the AdTech adverse marketing and advertising media, demonstrating the importance of a privacy-led approach to advertising.

Focusing on trendjacking and the creation and placement of by-lines in core media, Positive has given this exciting scale-up a strong voice in the increasingly loud AdTech space, at a time when Google and FaceBook dominate the online advertising ecosystem, sometimes not always for the right reasons.

The results

The results are clear. Since working with Ogury, Positive has delivered 50+ top tier articles across the core advertising and marketing media, as well as in the national and business media. Trendjacking has worked very well for Ogury, seeing Positive insert Ogury’s thought leadership in issues aligned with the data privacy space, such as the Test and Trace programme for COVID-19 management. In addition, Positive has successfully positioned Ogury as a technology innovator among the tech community, with regular coverage in the top tier tech media.