Those looking to carve a niche in the hectic and over-funded cybersecurity space face severe competition at every turn. Every major technology company across the globe, even those without a strong IT security story, is aching for press inches.
Once purely a technology innovator and alternative to the ‘usual suspects’, SonicWall needed a fresh approach to media relations, with a focus on the delivery of meaningful thought leadership. At a time when enterprises struggle to meaningfully respond to increasingly looming cyber threats, SonicWall needed to step in to educate enterprise leaders as to what a solid security posture looks like, and how to navigate the advanced threat landscape.