MDA
My Digital, a SaaS supplier for the temporary labour market, streamlines accounting and tax processes for recruiters, umbrella companies, pension providers and insurers.
From recording a single minute of work on a timesheet, to paying contractors and HMRC reporting, My Digital’s technology powers the financials of the gig economy.
Positive was approached by My Digital to completely transform their company from yet another “tired, boring” accounting software firm, to a trusted and leading voice in the gig economy.
Using the principles of category design, Positive worked with the My Digital board to conduct a thorough review of the competition, lead intensive brainstorming sessions and created an out-of-the-box PR-led strategy for My Digital.