High-cadence and proactive media outreach


opportunities to see


pieces of coverage


SOV increase 2018/19 - 2019/20

Our challenge

Stable and reliable connectivity has never been more important than it is today. For consumers, this means having constant access to Netflix or online gaming services. For businesses, reliable connectivity can be mission, if not life, critical. From speedy global branch office expansion, to ensuring uptime for business-critical apps – Aryaka helps enterprises the world over scale connectivity at today’s speed of business, all while ensuring network security.

Aryaka approached Positive with the challenge to tell its story with powerful thought leadership, positioning Aryaka as a leader in the Cloud-first SD-WAN space. Positive was tasked with increasing Aryaka’s raw media coverage and share of voice, while elevating the brand to be increasingly relevant to the technology, telecommunications and business media.

Our response

Working closely with Aryaka’s senior team, Positive delivered a strategy which saw high-cadence and proactive media outreach to a broad range of media.

Quickly overcoming the ‘Aryaka who?’ roadblock, Positive struck long-lasting and firm friendships between key reporters and Aryaka’s executive team. Positive regularly briefs a cohort of 10-15 journalists on Aryaka’s technology innovations from Bloomberg to Telecoms.com. In addition, Positive created and delivered a robust case-study programme, which delivered a number of written case studies in key media, shedding much-needed light on the benefits Aryaka brings to global organisations such as Coates, TDK, SAP and TÜV Rheinland.

The results

The results are clear. In the past 12 months alone, Positive has massively increased Aryaka’s share of voice against high-net-worth competitors and generated record levels of high-quality, hyper-relevant coverage.