+ Point of view

Spending your events budget windfall wisely? Please, no more webinars.

Here’s a selection of ‘enticements’ which recently landed in my social and email inboxes. The headlines fall into three categories, which in testament to the late, great Enrico Morricone we will label, the good, the bad and the ugly. Bad…

What have you done for me lately? And other questions to ask your agency

It’s been a crazy year so far. With a non-specific ‘new different’ on the horizon and a massively changed economic…

Could budget cuts be the best thing that ever happened to your marketing?

Periods of uncertainty have the potential to either set your brand apart from the rest or make you wallow in…

What can my PR agency do in a crisis?

TL;DR If it's Positive, quite a lot. The longer version of this answer is somewhat more nuanced and has as…

IN2SABRE 2020 – Positive takes Certificate of Excellence

Last year, Positive took home the 2019 IN2SABRE award for Best in Digital/Print Media, Earned, you may have heard us…

Lessons from lockdown

In technology communications and marketing we are very used to extolling the virtues of remote collaboration technologies and the “Employee…

‘The new different’. Let the experimentation begin

Let’s be honest, we don’t know much about the “new different’. Yes, Amazon is now the second-largest US employer. Yes,…