+ Point of view

Where is tech’s post Covid opportunity? Three post-crisis pivots

Among all the horrors of the pandemic crisis, there has been a positive for Positive. The visibility of B2B Tech has risen. US public stock markets are today dominated by tech firms, some valued as highly as any company has…

Do you REALLY know your audience?

Speaking with clients throughout this most unusual year the topic of audience insights has increasingly been front of mind. In…

Why didn’t the agency you now need exist until now?

Digitisation changed your needs and that of your customers. COVID-19 only accelerated the process. Your external consultancies should reflect the…

Spending your events budget windfall wisely? Please, no more webinars.

Here’s a selection of ‘enticements’ which recently landed in my social and email inboxes. The headlines fall into three categories,…

What have you done for me lately? And other questions to ask your agency

It’s been a crazy year so far. With a non-specific ‘new different’ on the horizon and a massively changed economic…

Could budget cuts be the best thing that ever happened to your marketing?

Periods of uncertainty have the potential to either set your brand apart from the rest or make you wallow in…

What can my PR agency do in a crisis?

TL;DR If it's Positive, quite a lot. The longer version of this answer is somewhat more nuanced and has as…