+ Point of view

Lochhead on Marketing – The subtle, black art of trendjacking

In a recent podcast, Positive's fearless leader, Paul Maher spoke to former colleague and fellow marketing mastermind, Chris Lochhead. In case you may have missed it, have a listen to the Lochhead on Marketing podcast below and find out what…

A Positive year by numbers

What a year 2019 has been. Brexit has got us down, Lizzo taught us to how to feel ‘good as…

How to cut through conferences

“I would rather have a tooth pulled without anaesthetic than go to the Excel centre again” as one journalist put…

Spinning straw into gold: how to turn product news into a story

Your company is thrilled to announce the release of a new product. Many teams have worked together for weeks or…

The seven secrets of trendjacking

BE POSITIVE - The news happens anyway, why not be in it? Category leaders make rather than observe the news.…

Positive talks to: David Chamberlin, CMO, SonicWall

Being a CMO is not easy work. With great power comes great responsibility. The list of responsibilities a CMO has…

Master of keywords, master of blogs?

I’ve said it many times and I’ll say it again. SEO is strategic. It has to be. It cannot be…