+ Point of view

Positive is recruiting: are you ready for Leadership? Want to take control of your career?

Positive is in a very good place. We have had ten years of solid trading as an independent tech PR and content consultancy, a diverse team of young, motivated and ambitious professionals. We have built a range of services clients…

A ‘Positive’ start in B2B tech PR – starting a new job in lockdown

Part 2: From a candidate’s perspective  (for Part 1: From a recruiter's perspective) I had been searching for a role…

Strange times – how recruiting in lockdown has changed

February 2021 Part I: From the recruiter's perspective In all three lockdowns, Positive has found itself in the fortunate position…

Is Europe’s tech startup scene as good as it seems?

February 2021 Depending on who you believe, Europe is the best place in the world to start a tech firm…

Three ways to quickly turn buyers off your tech

February 2021 As B2B marketers, we are told the psychologies which drive consumer tech purchasing are markedly different from those…

How will the B2B marketing mix change in 2021?

The major trends in B2B Tech are obvious. Zoom is up, industry events are down. Disruption remains constant and consolidation…

Five things you need to change your PR in 2021

1.Write with more self awareness 2020 was the year of fake news. The US presidential election was awash with it…