+ Point of view

The robots ain’t coming; if you want a job doing, ask a busy person

They’re at it again. Snarky commentators claiming professional PR help is an unnecessary expense for early-stage B2B Tech firms. “Don’t waste budget” they say. “Your customers will find you in the app stores' they advise. “Build your MVP faster” is…

Nobody puts PR in a corner

“She’s just a comms girl” “He’s just a PR guy”.  I’ve heard these sentences uttered a thousand times and I’m…

Are you a glass half-full marketer? Dare to win post-Covid

Pick your quote: “Necessity is the mother of invention”. “Adversity is the first path to truth”. “When the going gets…

Where is tech’s post Covid opportunity? Three post-crisis pivots

Among all the horrors of the pandemic crisis, there has been a positive for Positive. The visibility of B2B Tech…

Do you REALLY know your audience?

Speaking with clients throughout this most unusual year the topic of audience insights has increasingly been front of mind. In…

Why didn’t the agency you now need exist until now?

Digitisation changed your needs and that of your customers. COVID-19 only accelerated the process. Your external consultancies should reflect the…

Spending your events budget windfall wisely? Please, no more webinars.

Here’s a selection of ‘enticements’ which recently landed in my social and email inboxes. The headlines fall into three categories,…