+ Point of view

How will the B2B marketing mix change in 2021?

The major trends in B2B Tech are obvious. Zoom is up, industry events are down. Disruption remains constant and consolidation comes to those who wait and/or fail to innovate. IPOs are back for the chosen few, like Airbnb. Texas is…

Five things you need to change your PR in 2021

1.Write with more self awareness 2020 was the year of fake news. The US presidential election was awash with it…

2020 – the best and worst year in B2B tech marketing

December is the month when B2B tech Marketing professionals consolidate work throughout the year, review successes, failures and, for the…

The robots ain’t coming; if you want a job doing, ask a busy person

They’re at it again. Snarky commentators claiming professional PR help is an unnecessary expense for early-stage B2B Tech firms. “Don’t…

Nobody puts PR in a corner

“She’s just a comms girl” “He’s just a PR guy”.  I’ve heard these sentences uttered a thousand times and I’m…

Are you a glass half-full marketer? Dare to win post-Covid

Pick your quote: “Necessity is the mother of invention”. “Adversity is the first path to truth”. “When the going gets…

Where is tech’s post Covid opportunity? Three post-crisis pivots

Among all the horrors of the pandemic crisis, there has been a positive for Positive. The visibility of B2B Tech…