The last month in Tech Marketing – July 2019
So much goes on in the world of B2B tech PR and marketing. To save you from having to wade through the bad, we've picked out the good. Here are a bunch of articles we've seen in the past month…
Categorical thinking
Amazingly the seminal tech marketing tome, Play Bigger, is coming up on its four year anniversary. Few Tech books have…
Tech PR – the new frontiers
From Day One of Positive Marketing, as it was before slimming to Positive, I always knew we would be crossing…
Winning is addictive – In2 SABRE award
In soccer/football, there is always a tension between winning trophies in one hit versus the relentless grind of winning a…
Taking the press to tea – tales of when clients come to town
In PR, pitching is part and parcel of the job. We have great stories and need to get them out.…
Alive and thriving: Tech PR’s three vital signs
Some believe in the power of PR. Others think it is dead. I think it’s just getting started. My belief…
Notes from a very Worshipful night out
A short blog to encourage our readership to check out the great work of the Worshipful Company of Information Technologists…