+ Point of view

Notes from a very Worshipful night out

A short blog to encourage our readership to check out the great work of the Worshipful Company of Information Technologists (WCIT) and think about how you too can 'give IT back'.  At Positive we relish the infrequent chance to put…

Techlash – when PR announcements mess up share price

A company’s share price changes on day-to-day, impacted by a wide variety of internal and external issues. Perform well, make…

Tech PR’s new mandate

  Unlike other marketing, B2B Tech PR relies on intellectually reasoned arguments to engage sophisticated time-poor, if relatively cash-rich, IT…

The too technical tech turnoff

About ten years ago while studying at the University of Kent for a Postgraduate Creative Writing student, I realised it…

Three tasty tech stories from the past three months

News moves faster in tech. But some stories run and run, both in the papers and in your mind. These…

Does your PR and content REALLY stack up?

Want some cold, hard facts and figures? When it comes to PR and content performance, you don't know what you…

Positive in Paris with CAST

Positive in Paris CAST Software’s annual January kickoff event in Paris, the  Software Intelligence gives the media a rare insight…