+ Point of view

Winning is addictive – In2 SABRE award

In soccer/football, there is always a tension between winning trophies in one hit versus the relentless grind of winning a league, one game at a time. The best teams do both. In Tech PR there is the day-to-day execution of…
Press

Taking the press to tea – tales of when clients come to town

In PR, pitching is part and parcel of the job. We have great stories and need to get them out.…
PR

Alive and thriving: Tech PR’s three vital signs

Some believe in the power of PR. Others think it is dead. I think it’s just getting started. My belief…

Notes from a very Worshipful night out

A short blog to encourage our readership to check out the great work of the Worshipful Company of Information Technologists…

Techlash – when PR announcements mess up share price

A company’s share price changes on day-to-day, impacted by a wide variety of internal and external issues. Perform well, make…
Tech PR

Tech PR’s new mandate

Unlike other marketing, Tech PR relies on intellectually reasoned arguments to engage sophisticated time-poor, if relatively cash-rich, IT buyers. Celebrity…
Tech

The too technical tech turnoff

About ten years ago, before a career in tech PR, while studying at the University of Kent for a Postgraduate…