+ Point of view

Scale-up advice

Sometimes building a business just takes time Just as Positive completed its first decade in business, something odd happened. Our sales pipeline went ballistic. We didn’t predict it. With a pandemic raging, we did not prepare for such good news.…

What Big Tech should learn from Big Tobacco 

It takes more than a good product to win over a market. Tobacco companies discovered one thing which served them…

So, you’re repitching your PR. What next?

Nothing changes by staying the same. This is particularly true in B2B tech agencies where, if an account team cannot…

Positive is recruiting: are you ready for Leadership? Want to take control of your career?

Positive is in a very good place. We have had ten years of solid trading as an independent tech PR…

A ‘Positive’ start in B2B tech PR – starting a new job in lockdown

Part 2: From a candidate’s perspective  (for Part 1: From a recruiter's perspective) I had been searching for a role…

Strange times – how recruiting in lockdown has changed

February 2021 Part I: From the recruiter's perspective In all three lockdowns, Positive has found itself in the fortunate position…

Is Europe’s tech startup scene as good as it seems?

February 2021 Depending on who you believe, Europe is the best place in the world to start a tech firm…