The seven secrets of trendjacking
BE POSITIVE - The news happens anyway, why not be in it? Category leaders make rather than observe the news. BE PROVOCATIVE To do this you need to recognise the very definition of news is what you DIDN’T know, or…
Positive talks to: David Chamberlin, CMO, SonicWall
Being a CMO is not easy work. With great power comes great responsibility. The list of responsibilities a CMO has…
Master of keywords, master of blogs?
I’ve said it many times and I’ll say it again. SEO is strategic. It has to be. It cannot be…
Your end of summer reading list. TL;DR?
Let's talk Tech PR reading. As we return to our desks and head into the quarter where more enterprise tech…
Are you boring? No, it’s your agency
Even the best PR professional stagnates from time to time. Our latest client, one of our biggest wins to date,…
The last month in Tech Marketing – July 2019
So much goes on in the world of B2B tech PR and marketing. To save you from having to wade…
Categorical thinking
Amazingly the seminal tech marketing tome, Play Bigger, is coming up on its four year anniversary. Few Tech books have…