+ Point of view

Your second bite of ‘snackable’ content

An oft-quoted Microsoft study claimed the human attention span has shortened from 12 to just 8 seconds. While the exact source of the data has never been corroborated, it shows two things. One, the claim that attention span is shortening…

Master of keywords, master of blogs?

[UPDATE 2020]  We are now officially in the future, 2020 is here. With that in mind, I thought I'd revisit…

Building a category – defining a tech brand is hard

Enterprise Tech marketing’s deciding factor. When to build and when to buy.  Building a Category-defining tech brand is hard, slow…
B2B tech PR

Positive talks to Jes Breslaw, Head of Marketing, EMEA and APJ, Couchbase

Heading up marketing for EMEA and APJ is no simple task - especially when the company is a leading NoSQL…

Lochhead on Marketing – The subtle, black art of trendjacking

In a recent podcast, Positive's fearless leader, Paul Maher spoke to former colleague and fellow marketing mastermind, Chris Lochhead. In…

A Positive year by numbers

What a year 2019 has been. Brexit has got us down, Lizzo taught us to how to feel ‘good as…

How to cut through conferences

“I would rather have a tooth pulled without anaesthetic than go to the Excel centre again” as one journalist put…