+ Point of view

Strange times – how recruiting in lockdown has changed

February 2021 Part I: From the recruiter's perspective In all three lockdowns, Positive has found itself in the fortunate position of needing to continue building our team. The success of B2B technology as a sector brought Positive increasing opportunities to…

Is Europe’s tech startup scene as good as it seems?

February 2021 Depending on who you believe, Europe is the best place in the world to start a tech firm…

Three ways to quickly turn buyers off your tech

February 2021 As B2B marketers, we are told the psychologies which drive consumer tech purchasing are markedly different from those…

How will the B2B marketing mix change in 2021?

The major trends in B2B Tech are obvious. Zoom is up, industry events are down. Disruption remains constant and consolidation…

Five things you need to change your PR in 2021

1.Write with more self awareness 2020 was the year of fake news. The US presidential election was awash with it…

2020 – the best and worst year in B2B tech marketing

December is the month when B2B tech Marketing professionals consolidate work throughout the year, review successes, failures and, for the…

The robots ain’t coming; if you want a job doing, ask a busy person

They’re at it again. Snarky commentators claiming professional PR help is an unnecessary expense for early-stage B2B Tech firms. “Don’t…