We’ve got the answers

Header image B2B PR and Marketing Positive

In this guide, you will learn:

  • Why do you need PR?
  • What is B2B PR?
  • What is a content agency?

And lots more

Welcome to your one-stop shop for all things B2B tech PR and content marketing. Whether you’re a seasoned marketer or just starting out, navigating marketing and comms in the ever-changing tech landscape can be tricky. 

This FAQ page aims to answer your key questions and equip you with the facts to dominate your B2B tech market.

B2B tech PR & content

Q:  What is B2B tech PR, and how is it different from B2C PR?
A: B2B tech PR is for companies who have businesses as their customers. It focuses on building relationships with journalists and influencers who cater to a professional audience, highlighting the value proposition of complex technology solutions. B2C PR often uses a more emotional approach to connect with individual consumer, rather than businesses.

Q: Why is content marketing so important for B2B tech companies?
A: High-quality content establishes your brand as a thought leader, educates potential customers, and improves your SEO ranking. It allows you to showcase your expertise and build trust with your target audience.

Q:  What are some of the biggest challenges of B2B tech PR and content marketing?
A: Cutting through the noise in a crowded marketplace, creating content that resonates with a complex audience, and measuring the ROI of your efforts can be challenging.

B2B tech content strategies

Q: What types of content are most effective for B2B tech companies?
A: Blog posts, white papers, case studies, infographics, webinars, and ebooks are all great options. The best content mix will depend on your specific goals and target audience. And don’t forget video – great for creating engagement with prospects.

Q: How can I ensure my content is SEO-friendly?
A: Conduct keyword research, optimise titles and meta descriptions, use relevant headings and subheadings, and include high-quality visuals.

Q: How often should I be publishing content?
A: Consistency is the most important thing. Aim for a regular publishing schedule, whether it’s weekly, bi-weekly, or monthly.

B2B Tech PR Strategies

Q:  What are some proven tactics for securing media placements?
A: Either you or your agency needs to develop strong relationships with journalists, craft compelling pitches that highlight newsworthy angles, and provide valuable insights backed by data and industry trends.

Q:  How can I leverage social media for B2B tech PR?
A: Share your content, engage with industry influencers, participate in relevant conversations, and build a community around your brand.

Q: How can I measure the success of my B2B tech PR efforts?
A: Track metrics like website traffic, media mentions, social media engagement, and referral traffic to gauge the effectiveness of your campaigns.

Ready to Take Action?

We hope this FAQ page has been helpful! If you’re looking to take your B2B tech PR and content marketing to the next level, Positive can help. With our team of experienced professionals, we can develop a customised strategy to achieve your specific goals. Read more of our work here

Contact us today for a free consultation

Please enable JavaScript in your browser to complete this form.