Aug 2023

What not to press release

Written by Lucy Clarkson

What not to press release

When it comes to press releases, it’s essential to strike the right balance between providing newsworthy information and avoiding topics that are inappropriate, uninteresting, or potentially harmful to your organisation’s reputation

Of the first main points of a press release, it has to actually be newsworthy. A press release should only be issued for significant announcements, achievements, or events that have a genuine impact on your organisation or stakeholders. Avoid trivial or irrelevant news that may waste the media’s time. With this in mind,  they should always concentrate on the organisation and its news, not personal anecdotes or irrelevant personal details about individuals within the organisation.

It’s important that everything that’s in a press release is approved. You should never disclose confidential or sensitive information that could harm your organisation, or breach legal agreements. Don’t forget a press release is a public document. Similarly, a release should focus on factual information, avoiding personal opinions or engaging in controversial topics that could alienate or offend readers.

Lastly, credibility is crucial in a press release. Avoid making false or exaggerated claims about your organisation’s products, services, or achievements. Provide accurate and verifiable information. By avoiding these pitfalls, you can ensure that your press release maintains a professional and newsworthy tone while effectively communicating your organisation’s key messages to the media and the public.

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