A little over a year on from the global release of Google’s AI overviews, we are just beginning to see the impact Large Language Models (LLMs) and integrated AI is having on our personal lives, our businesses and the online landscape we’ve become so accustomed to.

Whilst students used AI to write last minute essays and the rest of us argued about the moral implications of this new digital age, Google and Meta and others were putting their own transformative models to good use. AI-assisted search engines have now been fully realised, and the impact they have had on SEO and how your customers find you is clear. AIO is the only way to stay relevant in the ‘Google Zero’ era.

AIO and its impact on you and your customers

Artificial Intelligence Optimisation, AIO, is the natural evolution of the online landscape. It’s what is to blame for the drop in organic traffic your website has suffered over the past few months. It’s the new rulebook for how websites need to be optimised to become a trusted source in the eyes of AI assisted search and LLMs, and it’s what will separate you from your closest competition if you capitalise on it sooner rather than later.

This might sound like fearmongering, until you realise roughly 60% of your customers’ searches now yield no clicks at all. Even giants like Hubspot had their online traffic decline by 75% in 2024, right around the time that AI overviews were launched.

The truth is the years you spent optimising your website, its content and every bit of media you’ve released were done so to cater towards an obsolete online landscape. One that has been entirely re-engineered, and one that demands that your online footprint follows suit or falls behind.

The team of credibility experts at Positive are going to be sharing some of how you do that in the coming weeks for free so you can start to understand the new rules of the game, but for now, our doors are open, and if you’re really interested in getting ahead, get in touch with us today.