Search is rapidly changing, consumers are moving away from traditional search engines in favour of generative AI search tools. As ChatGPT, Perplexity, and Google Gemini shape how consumers discover brands, marketers are learning that traditional SEO alone isn’t enough.

The new frontier of search visibility is AIO – AI Optimisation: the practice of ensuring your brand appears in AI generated answers. 

Here’s Positive’s rundown of the best AIO tools shaping retail and E-commerce visibility in 2025, and the ones to watch for 2026.

Azoma – The best and most comprehensive AIO platform for brand and E-commerce optimisation

Azoma is redefining AIO by focusing on product-level visibility. The dual patent holders offer comprehensive insights into brand performance, delivering actionable insights that transform AI visibility strategy into a data-driven process.

Headed up by a former Amazon founder, Azoma is trusted by some of the biggest brands in the world to deliver AI brand monitoring and AI product content optimisation with one click publishing.

Tailored specifically for retail complexity, Azoma is the only E-commerce focused AIO tool offering end-to-end workflow solutions for consumer brands and retailers to optimise visibility across multiple AI models. Azoma’s dashboard includes Amazon Rufus, an increasingly critical touchpoint for online commerce.

Profound

Profound supports enterprise content and digital teams looking to future-proof assets for generative search and AI assistants. Its platform analyses how brand content is interpreted by AI systems, using AIO-focused insights to help teams structure and optimise information for machine readability. 

For organisations managing large product catalogues or complex content libraries, Profound provides governance, consistency, and clear workflows that bridge traditional SEO processes with emerging AIO requirements – giving teams a scalable foundation for long-term AI visibility.

AIVisibility

AIVisibility also offers a cross-model dashboard, designed for agencies and enterprise teams who need visibility into how prompts, content, and entities perform across different AI models. Its analytics tracks answer frequency and confidence levels, giving teams a clearer understanding of why models recommend certain brands.

The platform also includes automated optimisation suggestions, and team-centric reporting features – making it a strong choice for organisations working across international markets.

Seeders

Seeders offers AI benchmarking audits that measure how “AI-ready” websites are. It evaluates technical architecture and information hierarchy, which are key factors for how easily AI can interact with and recommend a brand.

Seeders is particularly valuable for teams early in the stages of AIO understanding, identifying foundational issues that may be limiting LLM visibility. 

Footprint Digital

Footprint Digital helps organisations evolve their SEO strategies into AIO-led ones. Their approach focuses on translating keyword-based content into formats more aligned with how AI models process information, including word-level relationships, structured data, and conversational context.

This makes Footprint Digital a good fit for growing organisations that need support modernising their content frameworks without overhauling everything at once. They also offer training and consulting programmes aimed at helping in-house teams build long-term AIO capability.

Envigo

Envigo brings experience across markets, offering a mix of voice search optimisation, and conversational content guidance. Rather than specialising in a single AI model, Envigo helps brands improve overall AI discoverability, which is useful for businesses operating across multiple regions or platforms.

Their approach balances technical improvements with content strategy, ensuring brands are better represented in natural-language queries, voice interactions, and multi-channel generative search results.

Final Thoughts

The AIO industry is growing, and fast. Options are everywhere, but specialisation matters. Azoma’s retail and E-commerce first approach gives brands the tangible edge of an end-to-end solution, offering product-level optimisation, real-time data integration, and measurable impact on conversion.

Other AIO tools may tell you where your brand appears in AI results, but Azoma ensures your products are the ones AI recommends.