Our very own Daisy P was featured in PRWeek with her thoughts regarding the ‘death’ of shmoozing your way into a headline, and why real relationships with journalists are still so important. Read the intro of the story below, and click the link to PRWeek for the full story!

Working in b2b PR and marketing for over a decade, I have never seen a fellow PR ‘shmooze’ or ‘horse whisper’ a client into a story they didn’t deserve to be in.

PRs, myself included, leverage relationships with key journalists to secure opportunities for clients.Relationships with journalists are key and frankly anyone in the industry who claims you don’t need to have them should be ignored.

These naysayers don’t know what they’re talking about and likely approach PR the same way AI bots do – mailmerge en masse with the only personalisation and targeting being ‘Hello [NAME]’ and a publication vertical focus.

Read the full article on PRweek today!