Smart technology drives all B2C Tech marketing today.
Ironically, until recently, the B2B tech sector was uncertain about digital, thanks to traditional engineering-led reserve and an ‘anti-marketing’ ethos from founders down. We’re changing that up.
At Positive, ‘Digital’ is more than a tickbox. We help brands define their Category, create differentiated digital assets and make these assets very consumable. In small chunks that are not TLDR. Often these are highly graphical, sometimes in video format.
We help brands define their Category, create differentiated digital assets and make these assets very consumable.
In addition to asset-creation, our jargon-free approach offers all the services a thoroughly modern tech marketing team could wish for from social media and influencer advice and support; influencer management; SEO; and Web SERP optimization.
B2B tech social media and influencer management campaigns
Positive lets you know more about your social audiences, cultivating strong followings and engaging your brand with the influencers you need to hear your message. For both organic activity and paid social advertising, Positive has consistently demonstrated it delivers the right messages, to the right audiences, on the right platform with complete efficacy.
SEO and Web SERP optimisation
Once SEO was considered a largely tactical undertaking because manual link-building and gaining mentions felt like hacking, diminishing its standing to a mere tactic, ignoring the strategic advantage it provides.
We have a different view. We do this by understanding more about what makes our customers tick and curating their content using these insights to work towards specific KPIs. Today SEO’s role as a strategic business driver is palpable, yet still hard to unravel and so misunderstood. In fact, SEO is dynamic and complex, much more than quick hacks, disjointed tactics or SERP ranking tools.
If you want your business to have more brand impact, a strong defence of its market share and the ability to gain credibility with your buyers, while all the while teaching you more about them, a conversation with Positive is a smart start.