# Positive

> Experts in brand strategy, tech PR and marketing

> Admin Email: teamengine@positivemarketing.com

## Full Content Export
- **URL**: https://www.positivemarketing.com/llms-full.txt


## Posts

- [AI and user behaviour: how is it changing interactions online?](https://www.positivemarketing.com/blog/ai-and-user-behaviour-how-is-it-changing-interactions-online/)
- [The best AI visibility tools for brands in 2026: Who's leading the new era of AI visibility](https://www.positivemarketing.com/blog/the-best-ai-visibility-tools-for-brands/)
- [The high-risk reality of cloud infrastructure providers](https://www.positivemarketing.com/blog/the-high-risk-reality-of-cloud-infrastructure-providers/)
- [AI at your service: muse or machine?](https://www.positivemarketing.com/blog/ai-at-your-service-muse-or-machine/)
- [How to earn AIO credibility](https://www.positivemarketing.com/blog/how-to-earn-aio-credibility/)
- [The impact AIO is having on you and your customers](https://www.positivemarketing.com/blog/the-impact-that-aio-is-having-on-you-and-your-customers/)
- [Behind the screens: what are Big Tech’s real efforts to keep kids safe online?](https://www.positivemarketing.com/blog/behind-the-screens-what-are-big-techs-real-efforts-to-keep-kids-safe-online/)
- [The critical role of trendjacking in today’s PR landscape](https://www.positivemarketing.com/blog/the-critical-role-of-trendjacking-in-todays-pr-landscape/)
- [Thanks chatbots - AIO is B2B’s new frontier](https://www.positivemarketing.com/blog/thanks-chatbots-aio-is-b2bs-new-frontier/)
- [When “TechCrunch” calls…and it’s not TechCrunch at all](https://www.positivemarketing.com/blog/when-techcrunch-callsand-its-not-techcrunch-at-all/)
- [Promoting the human voice using AI: how to make your content unique](https://www.positivemarketing.com/blog/promoting-the-human-voice-using-ai-how-to-make-your-content-unique/)
- [Small is beautiful: Build powerful partnerships, prioritise impact over headcount - Part three](https://www.positivemarketing.com/blog/small-is-beautiful-build-powerful-partnerships-prioritise-impact-over-headcount-part-three/)
- [Small is beautiful: Stay lean and focused, measure only what matters, act fast on insights – Part two](https://www.positivemarketing.com/blog/small-is-beautiful-stay-lean-and-focused-measure-only-what-matters-act-fast-on-insights-part-two/)
- [Small is beautiful, embrace change, adopt new tools and tactics quickly - Part one](https://www.positivemarketing.com/blog/small-is-beautiful-embrace-change-adopt-new-tools-and-tactics-quickly-part-one/)
- [How to keep your PR momentum going during the B2B Tech “silly season”](https://www.positivemarketing.com/blog/how-to-keep-your-pr-momentum-going-during-the-b2b-tech-silly-season/)
- [Marketing, PR, and thought leadership: what's the difference and why you need all three](https://www.positivemarketing.com/blog/marketing-pr-and-thought-leadership-whats-the-difference-and-why-you-need-all-three/)
- [Mastering national media coverage](https://www.positivemarketing.com/blog/mastering-national-media-coverage/)
- [When TikTok decides what’s for dinner: the social media trends disrupting supermarkets](https://www.positivemarketing.com/blog/when-tiktok-decides-whats-for-dinner-the-social-media-trends-disrupting-supermarkets/)
- [Crisis comms in the spotlight: How M&S managed its cyberattack](https://www.positivemarketing.com/blog/crisis-comms-in-the-spotlight-how-ms-managed-its-cyberattack/)
- [The Role of Influencer Marketing in B2B Tech PR for 2025](https://www.positivemarketing.com/blog/the-role-of-influencer-marketing-in-b2b-tech-pr-for-2025/)
- [How to effectively use your executive as a media spokesperson](https://www.positivemarketing.com/blog/how-to-effectively-use-your-executive-as-a-media-spokesperson/)
- [The rise of misinformation in AI and social media](https://www.positivemarketing.com/blog/the-rise-of-misinformation-in-ai-and-social-media/)
- [From surveys to stories: mastering research-led PR campaigns](https://www.positivemarketing.com/blog/from-surveys-to-stories-mastering-research-led-pr-campaigns/)
- [Apple's encryption backdoor controversy: our client weighs in on ITV](https://www.positivemarketing.com/blog/apples-encryption-backdoor-controversy-our-client-weighs-in-on-itv/)
- [Quantum Computing: The future is closer than you think](https://www.positivemarketing.com/blog/quantum-computing-the-future-is-closer-than-you-think/)
- [Why meeting journalists face-to-face still matters in Tech PR](https://www.positivemarketing.com/blog/why-meeting-journalists-face-to-face-still-matters-in-tech-pr/)
- [How PR changes from startup to scale-up](https://www.positivemarketing.com/blog/how-pr-changes-from-startup-to-scale-up/)
- [Why the UK’s AI’s is more than OK](https://www.positivemarketing.com/blog/why-the-uks-ais-is-more-than-ok/)
- [Who will buy TikTok? The billion-dollar question](https://www.positivemarketing.com/blog/who-will-buy-tiktok-the-billion-dollar-question/)
- [Code red in Silicon Valley: How DeepSeek rewrote the AI rules](https://www.positivemarketing.com/blog/code-red-in-silicon-valley-how-deepseek-rewrote-the-ai-rules/)
- [How Press Releases can make or break your business strategy](https://www.positivemarketing.com/blog/how-press-releases-can-make-or-break-your-business-strategy/)
- [The art of newsworthiness: crafting B2B stories that captivate](https://www.positivemarketing.com/blog/the-art-of-newsworthiness-crafting-b2b-stories-that-captivate/)
- [How to stay up-to-date with the constant news cycle](https://www.positivemarketing.com/blog/how-to-stay-up-to-date-with-the-constant-news-cycle/)
- [AI, Authenticity, and Hybrid Strategies top PR Trends for 2025](https://www.positivemarketing.com/blog/ai-authenticity-and-hybrid-strategies-top-pr-trends-for-2025/)
- [The micro and nano influencer revolution](https://www.positivemarketing.com/blog/the-micro-and-nano-influencer-revolution/)
- [TikTok vs. Google: How TikTok became the go-to search engine in 2024](https://www.positivemarketing.com/blog/tiktok-vs-google-how-tiktok-became-the-go-to-search-engine-in-2024/)
- [Information overload: dive into the 21st century's data deluge](https://www.positivemarketing.com/blog/information-overload-dive-into-the-21st-centurys-data-deluge/)
- [Tech events are back - but they’re different](https://www.positivemarketing.com/blog/tech-events-are-back-but-theyre-different/)
- [Tech titans or tech timid? The budget could show real commitment to the industry](https://www.positivemarketing.com/blog/tech-titans-or-tech-timid-the-budget-could-show-real-commitment-to-the-industry/)
- [Why press trips still matter - into The Matrix Conference in Berlin](https://www.positivemarketing.com/blog/why-press-trips-still-matter-into-the-matrix-conference-in-berlin/)
- [Building your Credibility Capital for B2B Tech](https://www.positivemarketing.com/blog/building-your-credibility-capital-for-b2b-tech/)
- [Data Observability Takes Centre Stage at Big Data LDN](https://www.positivemarketing.com/blog/data-observability-takes-centre-stage-at-big-data-ldn/)
- [Lights, Camera, Clients: How to Secure Broadcast Opportunities](https://www.positivemarketing.com/blog/lights-camera-clients-how-to-secure-broadcast-opportunities-with-the-power-of-pr/)
- [CrowdStrike chronicles: five essential lessons for tech resilience](https://www.positivemarketing.com/blog/crowdstrike-chronicles-five-essential-lessons-for-tech-resilience/)
- [Five story angles B2B journalists hate](https://www.positivemarketing.com/blog/five-story-angles-b2b-journalists-hate/)
- [Bridging the gap between PR, sales, and marketing in 90 days](https://www.positivemarketing.com/blog/bridging-the-gap-between-pr-sales-and-marketing-in-90-days/)
- [The King's speech signals a new era for innovation and security](https://www.positivemarketing.com/blog/the-kings-speech-signals-a-new-era-for-innovation-and-security/)
- [The Shape-Shifting Threat to Cybersecurity](https://www.positivemarketing.com/blog/the-shape-shifting-threat-to-cybersecurity/)
- [The Power of Tiny: Why Bite-Sized Content is Big](https://www.positivemarketing.com/blog/the-power-of-tiny-why-bite-sized-content-is-big-for-business/)
- [What is cyber resiliency?](https://www.positivemarketing.com/blog/what-is-cyber-resiliency/)
- [Has tech been sidelined in election promises?](https://www.positivemarketing.com/blog/has-tech-been-sidelined-in-election-promises/)
- [Election season: how to create PR success during the media whirlwind of the election](https://www.positivemarketing.com/blog/election-season-how-to-create-pr-success-during-the-media-whirlwind-of-the-election/)
- [AI & Hiring: Positive Shifts Perceptions](https://www.positivemarketing.com/blog/ai-hiring-positive-shifts-perceptions/)
- [The secret weapon B2B didn't see coming](https://www.positivemarketing.com/blog/the-secret-weapon-b2b-didnt-see-coming/)
- [Beyond the Firewall: Achieving cyber resiliency](https://www.positivemarketing.com/blog/beyond-the-firewall-achieving-cyber-resiliency/)
- [Social media firestorm erupts around General Election 2024 - how to break through a noisy media](https://www.positivemarketing.com/blog/social-media-firestorm-erupts-around-general-election-2024-how-to-break-through-a-noisy-media/)
- [Encryption under fire: UK's Investigatory Powers Act amendments spark debate](https://www.positivemarketing.com/blog/encryption-under-fire-uks-investigatory-powers-act-amendments-spark-debate-2/)
- [TikTok Tug-of-War - App Confronts Proposed US Ban](https://www.positivemarketing.com/blog/tiktok-tug-of-war-app-confronts-proposed-us-ban/)
- [PR Trends We're Saying Goodbye To in 2024](https://www.positivemarketing.com/blog/pr-trends-were-saying-goodbye-to-in-2024/)
- [Effective crisis communications in the wake of a cyber attack](https://www.positivemarketing.com/blog/effective-crisis-communications-in-the-wake-of-a-cyber-attack/)
- [Navigating the impact of the DMA on gatekeepers](https://www.positivemarketing.com/blog/navigating-the-impact-of-the-dma-on-gatekeepers/)
- [You AIn’t Different and that’s a problem](https://www.positivemarketing.com/blog/you-aint-different-and-thats-a-problem/)
- [Unlocking Insights: A Client-Focused PR Research Approach](https://www.positivemarketing.com/blog/unlocking-insights-a-client-focused-pr-research-approach/)
- [What to expect from AI in 2024](https://www.positivemarketing.com/blog/what-to-expect-from-ai-in-2024/)
- [Tired of predictions? Predict this…](https://www.positivemarketing.com/blog/tired-of-predictions-predict-this/)
- [How to pitch a podcast](https://www.positivemarketing.com/blog/how-to-pitch-a-podcast/)
- [10 secrets to cut PR costs and maintain your reputation](https://www.positivemarketing.com/blog/10-secrets-to-cut-pr-costs-and-maintain-your-reputation/)
- [Under the influence, 5 Influencer marketing Trends for 2024](https://www.positivemarketing.com/blog/under-the-influence-5-influencer-marketing-trends-for-2024-social-media/)
- [Capturing National Attention: Strategies for Securing Nationwide Media Coverage](https://www.positivemarketing.com/blog/capturing-national-attention-strategies-for-securing-nationwide-media-coverage/)
- [Media Fragmentation, good or bad for PR?](https://www.positivemarketing.com/blog/media-fragmentation-good-or-bad-for-pr/)
- [Competing with AI? Why it’s not as bad as you think](https://www.positivemarketing.com/blog/competing-with-ai-why-its-not-as-bad-as-you-think/)
- [The battle of apple vs android has heated up](https://www.positivemarketing.com/blog/the-battle-of-apple-vs-android-has-heated-up/)
- [Journalists meet Positive](https://www.positivemarketing.com/blog/journalist-meet-positive-the-must-attend-event-for-good-times-great-connections-and-er-bingo/)
- [The exaggerated death of physical attendance](https://www.positivemarketing.com/blog/the-exaggerated-death-of-physical-attendance/)
- [The importance of teamwork in PR](https://www.positivemarketing.com/blog/the-importance-of-teamwork-in-pr/)
- [Building Bridges, not Barriers: The Do’s and Don’ts of Media Relations](https://www.positivemarketing.com/blog/building-bridges-not-barriers-the-dos-and-donts-of-media-relations/)
- [Why Face-to-Face PR Still Matters in the Digital Age](https://www.positivemarketing.com/blog/why-face-to-face-pr-still-matters-in-the-digital-age/)
- [Cybersecurity’s newfound direct  link to business value](https://www.positivemarketing.com/blog/cybersecuritys-newfound-direct-link-to-business-value/)
- [Ding dong. Why Lloyd’s Lab should be on every insurer’s smartphone](https://www.positivemarketing.com/blog/ding-dong-why-lloyds-lab-should-be-on-every-insurers-smartphone/)
- [ADHD is my superpower](https://www.positivemarketing.com/blog/adhd-is-my-superpower/)
- [Why you should consider a career in PR](https://www.positivemarketing.com/blog/why-you-should-consider-a-career-in-pr/)
- [Marketing and PR, cousins not siblings](https://www.positivemarketing.com/blog/marketing-and-pr-cousins-not-siblings/)
- [In-house PR in the Cyberwar Era: Adapting to an Increasingly Knowledgeable Media](https://www.positivemarketing.com/blog/in-house-pr-in-the-cyberwar-era-adapting-to-an-increasingly-knowledgeable-media/)
- [PR in social media is obvious, which one to pick is the real question?](https://www.positivemarketing.com/blog/pr-in-social-media-is-obvious-which-one-to-pick-is-the-real-question/)
- [SaaStock Local - Pulling yourself up by your bootstraps](https://www.positivemarketing.com/blog/saastock-local-pulling-yourself-up-by-your-bootstraps/)
- [The tech on everyone’s lips at Big Data LDN - GenAI](https://www.positivemarketing.com/blog/the-tech-on-everyones-lips-at-big-data-ldn-genai/)
- [Big Data London - The perfect first Industry Event!](https://www.positivemarketing.com/blog/big-data-london-the-perfect-first-industry-event/)
- [How to nail thought leadership](https://www.positivemarketing.com/blog/how-to-nail-thought-leadership/)
- [Silly Season lessons. What smart PRs do over the summer](https://www.positivemarketing.com/blog/the-pr-show-must-go-on-during-the-summer-haze/)
- [When you don’t need Tech PR](https://www.positivemarketing.com/blog/when-you-dont-need-tech-pr/)
- [Does Tech need PR anymore?](https://www.positivemarketing.com/blog/does-tech-need-pr-anymore/)
- [PR and Taking the Road Less Stupid](https://www.positivemarketing.com/blog/pr-and-taking-the-road-less-stupid/)
- [What not to press release](https://www.positivemarketing.com/blog/what-not-to-press-release/)
- [Beyond the Headlines: Where do the press source their information?](https://www.positivemarketing.com/blog/a-dive-into-the-press-information-sources/)
- [Making the P in PR stand for personal](https://www.positivemarketing.com/blog/making-the-p-in-pr-stand-for-personal/)
- [How to pitch the Most Authoritative Threat Report in cybersecurity](https://www.positivemarketing.com/blog/how-to-pitch-the-most-authoritative-threat-report-in-cybersecurity/)
- [How to stand out from the crowd in PR](https://www.positivemarketing.com/blog/how-to-stand-out-from-the-crowd-in-pr/)
- [Greenwashing vs. Sportwashing: The Sneaky Side of Media Manipulation](https://www.positivemarketing.com/blog/greenwashing-vs-sportwashing-the-sneaky-side-of-media-manipulation/)
- [How to recycle content](https://www.positivemarketing.com/blog/how-to-recycle-content/)
- [How to leverage research in PR](https://www.positivemarketing.com/blog/how-to-leverage-research-in-pr/)
- [Staying up to date with the endless news cycle](https://www.positivemarketing.com/blog/staying-up-to-date-with-the-endless-news-cycle/)
- [Navigating the Latest Regulatory Landscape](https://www.positivemarketing.com/blog/staying-up-to-date-with-tech-regulations/)
- [The What When and How of trendjacking](https://www.positivemarketing.com/blog/the-what-when-and-how-of-trendjacking/)
- [ADHD is my PR Superpower](https://www.positivemarketing.com/blog/adhd-is-my-pr-superpower/)
- [Quantum Day: Exploring the Potential of Quantum Computing](https://www.positivemarketing.com/blog/quantum-day-exploring-the-potential-of-quantum-computing/)
- [US versus UK PR - do you know the five crucial differences?](https://www.positivemarketing.com/blog/us-versus-uk-pr-do-you-know-the-five-crucial-differences/)
- [Tech fought The Law, but can the Law ever win?](https://www.positivemarketing.com/blog/tech-fought-the-law-but-can-the-law-ever-win/)
- [The Power of Letters to Editors](https://www.positivemarketing.com/blog/the-power-of-letters-to-editors/)
- [Making the news ](https://www.positivemarketing.com/blog/making-the-news/)
- [Going the extra mile - thinking like a client](https://www.positivemarketing.com/blog/going-the-extra-mile-thinking-like-a-client-as-a-pr-agency/)
- [Why and how you should spring clean your content In the digital age](https://www.positivemarketing.com/blog/why-and-how-you-should-spring-clean-your-content-in-the-b2b-digital-age/)
- [AI Degeneration - three thoughts on ChatGPT in marketing](https://www.positivemarketing.com/blog/ai-degeneration-three-thoughts-on-chatgpt-in-marketing/)
- [The US Chip War against China and Russia: understanding the stakes](https://www.positivemarketing.com/blog/the-us-chip-war-against-china-and-russia/)
- [UK vs US Tech IPOs: What’s wrong with little ole London Town?](https://www.positivemarketing.com/blog/us-vs-us-tech-ipos-whats-wrong-with-little-ole-london-town/)
- [Thriving with the SonicWall Threat Report](https://www.positivemarketing.com/blog/thriving-with-the-sonicwall-threat-report/)
- [Positive Celebrating Women in PR this International Women's Day](https://www.positivemarketing.com/blog/positive-celebrating-women-in-pr-this-international-womens-day/)
- [The end of WFH as we know it?](https://www.positivemarketing.com/blog/the-end-of-working-from-home-as-we-know-it/)
- [Top 3 characteristics of winning PR pros](https://www.positivemarketing.com/blog/top-3-characteristics-of-winning-pr-pros/)
- [PR & recruitment; transferable skills for success in the PR world](https://www.positivemarketing.com/blog/pr-transferable-skills-for-success-in-the-pr-and-recruitment-world/)
- [Fostering positive media relationships](https://www.positivemarketing.com/blog/fostering-positive-media-relationships/)
- [Tech's downturn is a good thing](https://www.positivemarketing.com/blog/tech-downturn-is-a-good-thing/)
- [Tech's new challenges - looking ahead to 2023](https://www.positivemarketing.com/blog/positives-tech-pr-predictions-for-2023/)
- [Tech layoffs - our time to shine?](https://www.positivemarketing.com/blog/tech-layoffs-our-time-to-shine/)
- [Positive vibes for tech journalists](https://www.positivemarketing.com/blog/positive-vibes-for-tech-journalist/)
- [PR's magic triangle](https://www.positivemarketing.com/blog/monas-law-of-pr/)
- [Influencer relations in B2B vs B2C](https://www.positivemarketing.com/blog/influencer-relations-in-b2b-vs-b2c/)
- [Should I be worried that a competitor is working with my agency?](https://www.positivemarketing.com/blog/should-i-be-worried-that-a-competitor-is-working-with-my-agency/)
- [Deserved, but unexpected, wins are the best](https://www.positivemarketing.com/blog/deserved-but-unexpected-wins-are-the-best-2/)
- [The four benefits of agency PR](https://www.positivemarketing.com/blog/the-four-benefits-of-agency-pr/)
- [Why we need to PR ESG better](https://www.positivemarketing.com/blog/why-we-need-to-pr-esg-better/)
- [Landing national coverage in B2B tech PR](https://www.positivemarketing.com/blog/landing-national-coverage-in-b2b-tech-pr/)
- [Getting your CEO to understand the benefits of tech PR](https://www.positivemarketing.com/blog/getting-your-ceo-to-understand-the-benefits-of-pr/)
- [Measuring meaningful targets](https://www.positivemarketing.com/blog/measuring-meaningful-pr-targets/)
- [Telling the scoops from the puff ](https://www.positivemarketing.com/blog/telling-the-pr-scoops-from-the-puff/)
- [Should you buy that coverage?](https://www.positivemarketing.com/blog/should-you-buy-that-coverage/)
- [Gathering a crowd](https://www.positivemarketing.com/blog/gathering-a-crowd/)
- [Three common pitfalls in press releases](https://www.positivemarketing.com/blog/three-common-pitfalls-in-press-releases/)
- [Predictions you won’t read](https://www.positivemarketing.com/blog/tech-predictions-you-wont-read/)
- [Top tips for bylines, headlines & case studies in 2022](https://www.positivemarketing.com/blog/what-you-need-to-know-about-bylines-headlines-and-case-studies-in-2022/)
- [PR chips in to save supply chains](https://www.positivemarketing.com/blog/pr-chips-in-to-save-supply-chain-media/)
- [COP26 - How to avoid the greenwash](https://www.positivemarketing.com/blog/cop26-how-to-avoid-the-greenwash/)
- [The Elements align for CNBC](https://www.positivemarketing.com/blog/the-elements-align-for-cnbc/)
- [PR Budgets Bandits - when and what to cut](https://www.positivemarketing.com/blog/b2b-pr-budgets-bandits-when-and-what-to-cut/)
- [Getting back to In Real Life (IRL)](https://www.positivemarketing.com/blog/getting-back-to-in-real-life-irl-working/)
- [Making magic happen: how to build client-agency chemistry in PR](https://www.positivemarketing.com/blog/making-magic-happen-how-to-build-client-agency-chemistry-in-pr/)
- [How to get the best out of your research data](https://www.positivemarketing.com/blog/how-to-get-the-best-out-of-your-research-data/)
- [Scale-up advice](https://www.positivemarketing.com/blog/scale-up-advice/)
- [What Big Tech should learn from Big Tobacco ](https://www.positivemarketing.com/blog/what-big-tech-should-learn-from-big-tobacco/)
- [So, you're repitching your PR. What next?](https://www.positivemarketing.com/blog/so-youre-repitching-your-pr-what-next-teams/)
- [Positive is recruiting: are you ready for Leadership? Want to take control of your career?](https://www.positivemarketing.com/blog/ready-to-control-your-tech-pr-career/)
- [A ‘Positive’ start in B2B tech PR](https://www.positivemarketing.com/blog/a-positive-start-in-b2b-tech-pr-starting-a-new-job-in-lockdown/)
- [Strange times - how recruiting in lockdown has changed](https://www.positivemarketing.com/blog/strange-times-how-recruiting-in-lockdown-has-changed-positive/)
- [Is Europe's tech startup scene as good as it seems?](https://www.positivemarketing.com/blog/is-europes-tech-startup-scene-as-good-as-it-seems/)
- [Three ways to quickly turn buyers off your tech](https://www.positivemarketing.com/blog/three-ways-to-turn-buyers-off-your-tech-quickly-b2b-tech/)
- [How will the B2B marketing mix change in 2021?](https://www.positivemarketing.com/blog/how-will-the-b2b-marketing-mix-change-in-2021/)
- [Five things you need to change your PR in 2021](https://www.positivemarketing.com/blog/five-tips-for-b2b-tech-pr-in-2021/)
- [2020 - the best and worst year in B2B tech marketing](https://www.positivemarketing.com/blog/2020-the-best-and-worst-year-in-b2b-tech-marketing/)
- [The robots ain't coming; if you want a job doing, ask a busy person](https://www.positivemarketing.com/blog/prthe-robots-aint-coming-if-you-want-a-job-doing-ask-a-busy-person/)
- [Nobody puts PR in a corner](https://www.positivemarketing.com/blog/nobody-puts-pr-in-a-corner/)
- [Are you a glass half-full marketer? Dare to win post-Covid](https://www.positivemarketing.com/blog/pessimists-not-wanted-dare-to-win-in-a-post-covid-economic-world/)
- [Where is tech's post Covid opportunity?](https://www.positivemarketing.com/blog/techs-covd-opportunity-three-post-crisis-pivots/)
- [Do you REALLY know your audience?](https://www.positivemarketing.com/blog/do-you-really-know-your-audience/)
- [Why didn't the agency you now need exist until now?](https://www.positivemarketing.com/blog/why-didnt-the-agency-you-now-need-exist-until-now/)
- [Spending your events budget windfall wisely?](https://www.positivemarketing.com/blog/spending-your-events-budget-windfall-wisely-please-no-more-webinars/)
- [What have you done for me lately? Agency questions](https://www.positivemarketing.com/blog/what-have-you-done-lately-questions-to-ask-agencies/)
- [Budget cuts: good for your marketing?](https://www.positivemarketing.com/blog/could-budget-cuts-be-the-best-thing-that-ever-happened-to-your-marketing-following-crisis/)
- [What can my PR agency do in a crisis?](https://www.positivemarketing.com/blog/what-can-my-pr-agency-do/)
- [IN2SABRE 2020 - Positive takes Certificate of Excellence](https://www.positivemarketing.com/blog/in2sabre-2020/)
- [Lessons from lockdown](https://www.positivemarketing.com/blog/lessons-from-lockdown/)
- [‘The new different’. Let the experimentation begin](https://www.positivemarketing.com/blog/the-new-different-let-the-experimentation-begin/)
- [Coming back strong - marketing in the post-pandemic world](https://www.positivemarketing.com/blog/coming-back-recession-strong-marketing-in-the-post-pandemic-world/)
- [Talking Category Design with Balderton and Crane](https://www.positivemarketing.com/blog/talking-category-design-with-balderton-and-crane/)
- [COVID-19 and Marketing: Balancing risk and opportunity](https://www.positivemarketing.com/blog/covid-19-and-marketing-balancing-risk-and-opportunity/)
- [Building a category, part two - when to build and when to buy](https://www.positivemarketing.com/blog/your-tech-guide-to-when-to-build-and-when-to-buy-marketing-help-in-the-post-pandemic-world/)
- [Your second bite of 'snackable' content](https://www.positivemarketing.com/blog/take-your-first-bite-of-snackable-content/)
- [Master of keywords, master of blogs?](https://www.positivemarketing.com/blog/master-of-seo-master-of-blogs-seo-is-strategic/)
- [Building a category part one - defining a tech brand is hard](https://www.positivemarketing.com/blog/building-a-category-defining-a-tech-brand-is-hard/)
- [Positive talks to Jes Breslaw, Head of Marketing, EMEA and APJ, Couchbase](https://www.positivemarketing.com/blog/positive-talks-to-jes-breslaw-head-of-b2b-marketing-emea-and-apj-couchbase/)
- [Lochhead on Marketing: The black art of trendjacking](https://www.positivemarketing.com/blog/lochhead-on-marketing-the-subtle-black-art-of-trendjacking/)
- [A Positive year by numbers](https://www.positivemarketing.com/blog/2019-a-positive-year-by-numbers/)
- [How to cut through conferences](https://www.positivemarketing.com/blog/how-to-cut-through-conferences/)
- [Spinning straw into gold: how to turn product news into a story](https://www.positivemarketing.com/blog/spinning-straw-into-gold/)
- [The seven secrets of trendjacking](https://www.positivemarketing.com/blog/the-seven-secrets-of-trendjacking/)
- [Positive talks to: David Chamberlin, CMO, SonicWall](https://www.positivemarketing.com/blog/positalks-david-chamberlain/)
- [Your Autumn reading list. TL;DR?](https://www.positivemarketing.com/blog/tldr-tech-pr-reading/)
- [Are you boring? No, it's your agency](https://www.positivemarketing.com/blog/are-you-boring-no-its-your-agency/)
- [The last month in Tech Marketing - July 2019](https://www.positivemarketing.com/blog/last-month-in-tech-marketing-july-2019/)
- [Tech PR - the new frontiers](https://www.positivemarketing.com/blog/tech-pr-the-new-frontiers/)
- [Winning is addictive - In2 SABRE award](https://www.positivemarketing.com/blog/winning-is-addictive-in2-sabre-award/)
- [Taking the press to tea: tales of when clients come to town](https://www.positivemarketing.com/blog/taking-the-press-to-tea/)
- [Alive and thriving: Tech PR’s three vital signs](https://www.positivemarketing.com/blog/why-pr-isnt-dead/)
- [Notes from a very Worshipful night out](https://www.positivemarketing.com/blog/notes-from-a-very-worshipful-night-out/)
- [Techlash - when PR announcements mess up share price](https://www.positivemarketing.com/blog/techlash-when-pr-announcements-mess-up-share-price/)
- [Technology PR's new mandate](https://www.positivemarketing.com/blog/technology-pr-new-mandate/)
- [The too technical tech turnoff](https://www.positivemarketing.com/blog/the-too-technical-tech-turnoff/)
- [Tech: Three tasty stories from the past three months](https://www.positivemarketing.com/blog/three-tasty-tech-stories-from-the-last-three-months/)
- [Does your PR and content REALLY stack up?](https://www.positivemarketing.com/blog/does-your-pr-and-content-really-stack-up/)
- [Positive in Paris with CAST](https://www.positivemarketing.com/blog/positive-in-paris-with-cast/)
- [Beyond Fiji Water: The New Era of Tech PR](https://www.positivemarketing.com/blog/move-over-fiji-water-let-the-tech-giants-show-you-a-pr-stunt/)
- [PR Lessons: Real readers vs fake readers, what this means for PR](https://www.positivemarketing.com/blog/real-readers-vs-fake-readers-what-this-means-for-pr/)
- [How to survive as a thought leader](https://www.positivemarketing.com/blog/how-to-survive-as-a-thought-leader/)
- [2018 in review: Smoking out rogue leadership in tech](https://www.positivemarketing.com/blog/2018-in-review-smoking-out-rogue-tech-ceos/)
- [Big Data LDN 2018: What more can be done to encourage women in data?](https://www.positivemarketing.com/blog/women-in-data-big-data-ldn-2018/)
- [Aligning the UK Govt agenda with Big Data LDN 2018](https://www.positivemarketing.com/blog/big-data-ldn-2018/)
- [Fixing IT problems really doesn't need to suck](https://www.positivemarketing.com/blog/fixing-it-problems-doesnt-need-to-suck/)
- [Now is the time to review what worked and change things up for a bright future](https://www.positivemarketing.com/blog/the-perfect-time-for-marketing-planning/)
- [TSB, Transferwise and the power of PR](https://www.positivemarketing.com/blog/tsb-transferwise-and-the-power-of-pr/)
- [Northern Powerhouse or Dynamo?](https://www.positivemarketing.com/blog/northern-powerhouse-or-dynamo-uk/)
- [GDPR - a journey around a data issue](https://www.positivemarketing.com/blog/gdpr-journey-around-data-issue/)
- [Banking on GDPR - in simple terms](https://www.positivemarketing.com/blog/banking-on-gdpr-in-simple-terms/)
- [When X-Day became the warning shot for GDPR](https://www.positivemarketing.com/blog/when-x-day-became-the-warning-shot-for-gdpr/)
- [B2B tech marketing post GDPR](https://www.positivemarketing.com/blog/b2b-tech-marketing-post-gdpr/)
- [When will Facebook die?](https://www.positivemarketing.com/blog/when-will-facebook-die/)
- [Fourth Industrial Revolution: a revolution by word and design](https://www.positivemarketing.com/blog/fourth-industrial-revolution-revolution-word-design/)
- [Positioning Open Banking as an opportunity, not a threat](https://www.positivemarketing.com/blog/positioning-open-banking-opportunity-not-threat/)
- [Taking a fresh look at GDPR](https://www.positivemarketing.com/blog/taking-fresh-look-gdpr/)
- [Can the UK really lead the Fourth Industrial Revolution?](https://www.positivemarketing.com/blog/uk-lead-4ir-technology/)
- [A whole new Positive world](https://www.positivemarketing.com/blog/new-positive-world-for-tech-pr/)
- [And the winner of ‘Marketing Strategy of the Year’ is…](https://www.positivemarketing.com/blog/winner-marketing-strategy-year/)
- [Everyone’s gone surfing - a less risky wave](https://www.positivemarketing.com/blog/everyones-gone-surfing-less-risky-wave/)
- [Open question - where next for open source?](https://www.positivemarketing.com/blog/percona-2017-open-source/)
- [Finding your company’s home in the Message House](https://www.positivemarketing.com/blog/trump-guinness-message-house/)
- [What is the proposed Espionage Act all about?](https://www.positivemarketing.com/blog/espionage-act/)
- [No such thing as a bad reputation](https://www.positivemarketing.com/blog/no-thing-bad-reputation/)
- [Trump that - the next year in B2B tech](https://www.positivemarketing.com/blog/trump-next-year-b2b-tech/)
- [French IT - just the ticket](https://www.positivemarketing.com/blog/french-it-just-the-ticket/)
- [Time for Europe to finally Play Bigger, led by the UK](https://www.positivemarketing.com/blog/europe-play-bigger-led-by-uk/)
- [4 tips to understanding Venture Capital](https://www.positivemarketing.com/blog/venture-capital-ive-learned-need-know/)
- [Could UK Tech be back like Take That?](https://www.positivemarketing.com/blog/uk-tech-back-take-that/)
- [The future is bright for the UK tech scene](https://www.positivemarketing.com/blog/7-reasons-bright-future-uk-tech/)
- [#PlayBiggerLDN 16/11/16](https://www.positivemarketing.com/blog/play-bigger-2016-businesses/)
- [Positive & Moorgate create Fintech alliance](https://www.positivemarketing.com/blog/positive-moorgate-fintech-pr-alliance/)
- [Back to school: Lessons for B2B marketers](https://www.positivemarketing.com/blog/3-lessons-b2b-marketers/)
- [Downsizing - Techastrophy or Technaissance?](https://www.positivemarketing.com/blog/blue-chip-downsizing-startup/)
- [Sport’s ‘Marginal Gains’: Team GB](https://www.positivemarketing.com/blog/sport-data-analytics-moneyball/)
- [You say Tomato, I say Tomatoe](https://www.positivemarketing.com/blog/tomato-tomatoe-pr/)
- [How IT marketeers can embrace events](https://www.positivemarketing.com/blog/it-marketeers-embrace-events/)
- [Brexit, TechxiT or Face up to it, IT?](https://www.positivemarketing.com/blog/brexit-techxit-face-up-to-it/)
- [Tech funding - the origin of our species](https://www.positivemarketing.com/blog/tech-funding-origin/)
- [How will new data regulations impact your customer communications?](https://www.positivemarketing.com/blog/gdpr-regulations-impact-customer/)
- [Five upsides to tech marketing's uberization](https://www.positivemarketing.com/blog/five-upsides-tech-marketing-uberization/)


## Pages

- [What it's like working at Positive](https://www.positivemarketing.com/what-its-like-working-at-positive/)
- [Bridging the sales and marketing gap](https://www.positivemarketing.com/bridging-the-sales-and-marketing-gap/)
- [Bridging the gap between PR, sales, and marketing in 90 days](https://www.positivemarketing.com/bridging-the-gap-between-pr-sales-and-marketing-in-90-days/)
- [Q&A - We’ve got the answers](https://www.positivemarketing.com/qa-weve-got-the-answers/)
- [The Difference Engine](https://www.positivemarketing.com/the-difference-engine/)
- [10 ways to maximise PR value](https://www.positivemarketing.com/10-ways-to-maximise-pr-value/)
- [Thank-you](https://www.positivemarketing.com/thank-you/)
- [Join the team](https://www.positivemarketing.com/join-us/)
- [How we think](https://www.positivemarketing.com/how-we-think/)
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- [Read our thinking on how to thrive in a recession](https://www.positivemarketing.com/positives-insight/)
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## Case Studies

- [hyperexponential](https://www.positivemarketing.com/case-studies/best-model-wins-its-time-to-renew-insurance-pricing/)
- [Boomi AI-powered social listening](https://www.positivemarketing.com/case-studies/boomi-ai-powered-social-listening/)
- [Xydus](https://www.positivemarketing.com/case-studies/xydus/)
- [Extrahop](https://www.positivemarketing.com/case-studies/extrahop/)
- [Commscope](https://www.positivemarketing.com/case-studies/commscope/)
- [Veritas](https://www.positivemarketing.com/case-studies/veritas/)
- [Optimizely](https://www.positivemarketing.com/case-studies/optimizely/)
- [Delphix](https://www.positivemarketing.com/case-studies/delphix/)
- [EIS](https://www.positivemarketing.com/case-studies/eis/)
- [Element](https://www.positivemarketing.com/case-studies/element/)
- [My Digital](https://www.positivemarketing.com/case-studies/my-digital/)
- [Ogury](https://www.positivemarketing.com/case-studies/ogury/)
- [Okta](https://www.positivemarketing.com/case-studies/okta/)
- [Solace](https://www.positivemarketing.com/case-studies/solace/)
- [Sectigo](https://www.positivemarketing.com/case-studies/sectigo/)
- [Upland](https://www.positivemarketing.com/case-studies/upland/)
- [Quantexa](https://www.positivemarketing.com/case-studies/quantexa/)
- [Boomi](https://www.positivemarketing.com/case-studies/boomi-2/)
- [Aryaka](https://www.positivemarketing.com/case-studies/aryaka/)
- [Boomi](https://www.positivemarketing.com/case-studies/dell-boomi/)
- [SonicWall](https://www.positivemarketing.com/case-studies/sonicwall/)


## Services

- [AIO](https://www.positivemarketing.com/services/aioptimisation/)
- [Comms](https://www.positivemarketing.com/services/comms/)
- [Content](https://www.positivemarketing.com/services/content/)
- [Ideas](https://www.positivemarketing.com/services/ideas/)


## Testimonials

- [Sonicwall](https://www.positivemarketing.com/blog/testimonial/sonicwall/)
- [Sectigo](https://www.positivemarketing.com/blog/testimonial/sectigo/)
- [Laiye International](https://www.positivemarketing.com/blog/testimonial/laiye-international/)
- [Productsup](/)
- [EIS](https://www.positivemarketing.com/blog/testimonial/eis/)