Why we are different


Diverse in background. Singular in purpose. United by a maniacal curiosity and a love of tech. We are Positive. You should be too.

Positive Marketing was founded in 2009 by Paul Maher, a technology marketing and PR expert with over 30 years of experience. His career has seen him survive both music and tech journalism followed by senior EMEA marketing positions at VMware, Mercury Interactive and HP.

Since starting Positive Marketing, known by friends as +M, the company has grown faster than its rivals and now enjoys a hard-earned reputation for PR, marketing, digital strategy and execution.

Our team began life in England, China, France, Sweden, Eastern Europe, West Coast USA and Africa. Today we work with clients globally.


Our clients’ innovations improve lives. We’re maniacally curious. We care how their technologies work. We just communicate this excellently.

Our three core beliefs

  • If you don’t know tech, you can’t sell tech
  • There’s only time for killer content
  • We succeed when we exceed our clients’ aspirations

We’re ON it, doing ‘grown up’ work every day. Smart enough to understand the Big Picture. Hungry enough to care. We’re not confused.

  • We work with Category Kings – present and future
  • We respect the media we serve
  • We earn long-term client partnerships


From inception, Positive Marketing embraced the customer journey principles of Awareness, Interest, Desire and Action (AIDA) mapping killer content to relevant stages in the buying cycle

Working with our clients we design exciting, delightful and enticing marketing strategies. The objective is always to attract buyers to our client’s offers and ultimately create satisfied customers for life. How?

We help leadership teams clearly communicate their differences. We devise plans to help them stand out. Then, we deliver results. Again and again.

The right answer may be PR or hand-illustrated YouTube animations, social media campaigns or an executive’s after dinner speech conducted under the ‘Chatham House Rule’. Your message, in the right format on time and to budget.