How do we do it? By providing an end-to-end service that spans hard hitting traditional media relations, excellent content and unrivalled online and owned media expertise.
Sound good? It gets better. Keep scrolling.
Today’s media relations landscape demands close attention to detail across owned, earned, real-time, niche and broadcast channels.
The basics of PR should be intuitive. Too often they are not. Our proven results involve crafting stories for audiences, getting to the heart of a debate and delivering to the right contacts at the right time.
PR is where we came from and each day we try to define its future.
We never forget the noise which most tech buyers are subjected to daily. Our campaigns are based on solid differentiated messaging and inspired by the creative world outside of IT.
Whether it is a show guide for awareness, a webinar to arouse interest, or a sales playbook to drive demand, we craft remarkable graphical content and copy that earns attention, cuts through and leads to sales action.
Digital-driven outreach dominates B2C marketing has worked with this reality for over a decade. Until recently, the B2B tech sector’s traditional ‘anti-marketing’ ethos had prevented B2B marketing professionals from getting the most from digital.
We’re here to change that.
At Positive Marketing, we don’t ‘do digital’. We help brands define their Category, create differentiated assets, make these very discoverable and make sure their voice is heard. We use a jargon-free approach to ‘online services’ and we offer:
- Full social media campaign and influencer management
- SEO and web SERP optimisation
- Paid campaign management