What we do – PR, marketing content, digital

An overview

Positive Marketing’s fiercely intelligent consultancy transforms tech companies into Category Leaders. Today Category Kings are created online as well as offline.

How do we do it? By providing an end-to-end service that spans hard hitting traditional media relations, excellent content and unrivalled online and owned media expertise.

Sound good? It gets better. Keep scrolling.

PR

We do PR properly. More than just media relations. It is about where our clients are heading.

Today’s media relations landscape demands close attention to detail across owned, earned, real-time, niche and broadcast channels.

The basics of PR should be intuitive. Too often they are not. Our proven results involve crafting stories for audiences, getting to the heart of a debate and delivering to the right contacts at the right time.

PR is where we came from and each day we try to define its future.

Marketing content

We help tell and sell brand stories. Today there’s more marketing discontent than decent marketing content. Our creativity replaces bland with on-brand and in-demand.

We never forget the noise which most tech buyers are subjected to daily. Our campaigns are based on solid differentiated messaging and inspired by the creative world outside of IT.

Whether it is a show guide for awareness, a webinar to arouse interest, or a sales playbook to drive demand, we craft remarkable graphical content and copy that earns attention, cuts through and leads to sales action.

Digital

Tech-driven marketing dominates B2C marketing today. Yet the B2B tech sector remains unsure about digital. This is not just traditional engineering-led reserve, it's an 'anti-marketing' ethos.

Digital-driven outreach dominates B2C marketing has worked with this reality for over a decade. Until recently, the B2B tech sector’s traditional ‘anti-marketing’ ethos had prevented B2B marketing professionals from getting the most from digital.

We’re here to change that.

At Positive Marketing, we don’t ‘do digital’. We help brands define their Category, create differentiated assets, make these very discoverable and make sure their voice is heard. We use a jargon-free approach to ‘online services’ and we offer:

 

  • Full social media campaign and influencer management
  • SEO and web SERP optimisation
  • Paid campaign management